30 Lead Magnet ideas to market your business

One of the most powerful marketing tools you can use to grow your email list is a lead magnet.

But what in the world is a lead magnet?

A lead magnet is a free offer that gives value and a taste of what you offer to your audience in exchange for their content info, usually their email address.

What kind of information should a lead magnet offer?

Your lead magnet should address a pain point or offer a solution that is specific to your ideal client.

How does my audience get my lead magnet?

The best way to offer a lead magnet is to create a form through your Email Service Providers so you can capture their content info through a legal opt-in option. After opting in, they would receive an email with your content attached. The form that leads to your lead magnet can be shared in the website link you offer on your Instagram profile, either as a stand-alone website link or in a LinkTree style list of link options.

So let's do a quick recap about lead magnets:

1. Lead magnets deliver value for free;

2. Once your ideal client opts-in by submitting their content info, they receive your lead magnet;

3. The content can be consumed and/or implemented immediately upon receipt;

4. You are offering your ideal client useful info - it's a win-win.

Once you can show your ideal client the value you have to offer through your lead magnet, they are more likely to come back to learn from you over and over. And when they're coming back to learn from you, the know-like-trust relationship factor is growing, making them more likely to move forward with purchasing your product or service.

Here are 30 lead magnet examples to get you started with brainstorming YOUR best lead magnet offering:

1. E-Book
2. Checklist
3. Template(s)
4. Free strategy call
5. Webinar
6. Workshop
7. Tutorial
8. Quiz
9. Mini-Course
10. Survey
11. Interactive Workbook
12. Guidebook
13. Challenge
14. Script
15. Step-by-Step Guide
16. Zoom Masterclass
17. Calendar
18. Cheat Sheet
19. Planner
20. Resource List
21. Coupon/Discount
22. Free Shipping
23. Shopping Guide
24. Free Samples
25. Email Newsletter
26. Waiting List
27. Free Trial
28. Access to a Community
29. Tip Sheet
30. Blog

You've got this! And if you're feeling like you need more guidance on how to move forward with lead magnets and optimizing other aspects of your social media use for business growth, check out my current offerings here!